Rumour has it you’ve got a new brand. What’s s/he like? Approachable? Mysterious? Upbeat? Straightforward? Rebellious? Helpful? Adventurous? Energetic? Laid-back? Warm? Cool? If your company were a person, how would you describe her or him to your best mate? Go with…

No ifs, ands or buts. Rejection hurts. Whether you’ve been brushed-off by a prospective customer, dismissed by an investor, declined by a bank or spurned by a potential employee, rejection stings. But what separates winning entrepreneurs from also-rans is how…