A Marketing Plan is a roadmap for businesses to set, execute and measure their marketing efforts in line with their overall business objectives.
A marketing plan defines a business's specific marketing strategy and provides clear actions to be taken and the expected outcomes against which the results can be measured.
Target the right audience
Veromo’s Marketing Plan helps you target the right audience for your products and services.
Tools to kick goals
Use this FREE plan to clearly define your products and services to devise marketing strategies to achieve your budgets.
Download to get started
It’s FREE to Download. Use it as a working guide to define, set and track your marketing activities.
Download your FREE Marketing Plan
Take advantage of Veromo's FREE Marketing Plan to set your product, sales and promotional strategies in line with your business objectives.
Veromo Marketing Plan
A Marketing Plan is an essential planning tool for all business owners. It helps you set a plan of action to promote your products and services in line with achieving your business objectives. It is a working document that should be reviewed and updated every 6-12 months.
It’s used to help you:
- Define your target audience
- Clearly identify your competitor landscape
- Establish a clear and unique point of difference
- Set and implement advertising & promotional tactics
- Track and refine your actions
What's included in your Marketing Plan
Your step-by-step marketing plan blueprint is designed to help you do better business and includes the following sections:
* Business Description and Overview
* SWOT Analysis
* Product and Services Review
* Market and Competitor Analysis
* Advertising and Promotional Strategy
* Budget and Financial Analysis
Your marketing plan is a management tool that is used to track your performance. It will require continual updating based on actual verse projected performance.
If you are introducing new products, have a change in management or your growth needs change, you will need to update it.
Marketing Plan - Frequently Asked Questions.
Do I need a Marketing Plan to start my business?
Although not essential, it is always recommended that you prepare a marketing plan as it will provide you with a clear roadmap of what you are setting out to do.
When should I update my Marketing Plan?
Your maketing plan should always reflect the direction you are moving in. For example, any time there is a change in your business direction or even a proposal to introduce new products, you should update your marketing plan.
How long should my Marketing Plan be?
The length of your marketing plan will be dependent on your business and the industry in which you operate or will be entering.
What is a SWOT Analysis?
A SWOT analysis is an in depth look at the Strengths, Weaknesses, Opportunities and Threats that may impact on your businesses. This analysis will help you define your competitive advantage as well as understand where your biggest potential exposure sits.